We Stitch These Wounds by Black Veil Brides free essay sample

â€Å"We Stitch These Wounds† was composed by Lead vocalist Andrew Biersack and ex-guitarist David â€Å"Pan† Burton. It was then performed by Andrew (Vocals), Jinxx (cadence guitar, violin, backing vocals), Jake Pitts (lead guitar), Ashley Purdy (bass, backing vocals) and Sandra Alvarenga (drums). The individuals liable for creation were Blasko (maker), G. Preston Boebel (maker, engineer, blending), Dave Casey (sound plan), Josh Newell (vocal, maker, engineer blending) and Troy Roe (Main Background Vocals). Andrew Biersack was tormented seriously all through his school years and chose to take his torment to paper and utilized it to compose music. The collection highlights hit tunes â€Å"Knives and Pens† and â€Å"Perfect Weapon†. The two melodies were likewise discharged as singles and â€Å"Knives and Pens† has an acoustic rendition. â€Å"We Stitch These Wounds† highlights a few helpful tunes, including: â€Å"Knives and Pens† and â€Å"Perfect Weapon†. The tunes of this collection go as follows: The Outcasts, We Stitch These Wounds, Beautiful Remains, Children Surrender, Perfect Weapon, Knives and Pens, The Mortician’s Daughter, All Your Hate, Heavans Calling, Never Give In, Sweet Blasphemy, and Carolyn. We will compose a custom paper test on We Stitch These Wounds by Black Veil Brides or on the other hand any comparable point explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page The verses are composed to unite the social untouchables of the world. The music is a blend of rock, old style, and engineered instruments. The collection spread workmanship is intended to show the physical portrayal of the collections title. One of the melodies, â€Å"Perfect Weapon†, is about no letting society cut you down and ascending from the obscurity and into the light. â€Å"Knives and Pens† is tied in with utilizing your torment to make something lovely as opposed to harming yourself. I firmly suggest that you download this on the grounds that the verses help you in the event that you are in incredible torment. The blend of low-rhythm and high-rhythm beats continually keep you tuning in to the exceptionally persuasive verses. For all you folks and young ladies out there that are managing the abuse of society, tune in to this collection. I promise you that the verses will facilitate your agony and make your life so a lot simpler.

Personal essay for pharm cas Example | Topics and Well Written Essays - 500 words

Individual for pharm cas - Essay Example that my folks are not omniscient healers: the capacity of their demonstrative and remedial abilities to vanquish illness is absolutely reliant on the devices available to them, and these instruments are dominatingly sedates. The supernatural occurrence of clinical science itself is without a doubt established on the readiness and exact allotment of medications. It is drug store which is clinical science’s battling arm. My interest with drug store goes back to this acknowledgment and has gradually, yet most likely, drove me to a point in my life at which I am completely certain that drug store is the profession way I need to follow. My decision of drug store as a vocation has been strengthened by my profound deference for my auntie, who is a prestigious drug specialist in Jordan, where I spent the significant piece of my adolescence. Drug stores in Jordan are run along the lines of customary network drug stores, in which the drug specialist assumes a significant job as advisor and companion to her clients. The drug specialist is encouraged to freely recommend drugs for various throbs and afflictions, administers guidance just as medications and firmly impacts the customer’s decisions. I invested some energy helping my auntie and was profoundly dazzled by the glow of her character, joined with her taught way to deal with the utilization of medications. She has become my good example. My own experience has made me mindful that immaculate instructive capabilities are an essential to any profession. My family has additionally dazzled on me the pertinence of a hard working attitude which consolidates difficult work with the productive association of time, yet at the same time holds some space for sympathy. This has made me a committed understudy with a decent scholastic record. Simultaneously, my affection for relational connection has included me in the network and understudy life of my school. I am especially engaged with the understudy government and enormously make the most of my job as understudy teacher. I imagine that scholastic achievement is the aftereffect of difficult work and furthermore an enthusiastic conviction that the subject one has picked

Essay Topics For Hamlet - What is in a Subject?

Essay Topics For Hamlet - What is in a Subject?The essay topics for Hamlet can vary a lot from one student to another. No one will find the same thing all the time when it comes to the contents of the essay. It is best to consider these things before picking up a topic and write an essay for Hamlet. In this article, you will be able to find some of the best essay topics for Hamlet and how to think about the subject.It is best to start with the topic that interests you and then look for more topics to include. There are plenty of topics in the history of literature. If you think of other subjects in literature, you can think of interesting topics in essay topics for Hamlet. You can look at Shakespeare's 'Lear', for example. In this poem, Hamlet asks his father what he will do with the kingdom.This opening lines are very introspective stage for Hamlet and is a topic worth considering for essay topics for Hamlet. This is a topic that may not be as important to others as it is to you. Th e subject is also one that is a little mysterious, as Hamlet is unaware of his own kingdom. There are two different views on Hamlet's kingdom, one that values solitude, and the other that values peace. Both of these thoughts are vital to discuss in essay topics for Hamlet.The subject of the king is another subject worth thinking about when choosing essay topics for Hamlet. King Hamlet is always considered a strong leader and in a sense, he is the king of the realm. His kingdom is a divided one, and he is always known to be a rebel and a man who set the people against the monarchy.When you think about essay topics for Hamlet, you should first consider the kingdom of Denmark. There are many aspects of this kingdom that one would consider when writing an essay on the subject. One of the topics is the royal family. Some would even go as far as to say that the royal family is the central subject of this kingdom. This is something that can be found in almost any king's book.There are some topics that may seem irrelevant or even completely irrelevant when you think about the subject matter, but once again, when writing your essay, you need to remember that the information is important. You cannot just write about anything you find in the book. You should consider what the subject matter will be like when you are finished writing your essay and consider other topics and subjects of your choice.Essay topics for Hamlet will always come down to what is important to you. It is good to know that all topics will be considered when you are writing your essay. From these topics, you will be able to find a subject that will be perfect for you.

Definition Of Just Culture Leadership - 1366 Words

Just Culture Leadership A Just Culture is a proactive, learning culture that sees events as opportunities instead of misfortunes and in healthcare is directed towards patient safety and improving patient outcomes. Allowing employees to report errors without being reprimanded promotes trust. Human errors are costly and can lead to death when providing care to patients. Creating an environment that fosters learning in preventing errors boost employees morale. A learning environment allows individual to reflect on the situation and their behavior that caused harm or potential harm to the patient. A Just Culture encompasses behavior, duties, and skills in managing employee’s behavioral choices (Outcome Engenuity, 2016). The purpose of†¦show more content†¦Encompassing every department within the hospital is vital to establishing the culture. Leaders need to portray the â€Å"just† culture they are trying to instill by their actions, words, and behavior (Emory University, Nell Hod gson Woodruff School of Nursing, 2013). Leading by example management creates a mold to change the culture to one that focuses on providing a safe healthcare environment (Marquis Huston, 2015). The change to the culture is dependent on the actions and examples set by the leaders and the treatment of employees. Without leaders setting the framework to guide the organization, a â€Å"just† culture is unattainable. Leaders are crucial to establishing the pathway of a â€Å"just† culture. A â€Å"just† culture is necessary in healthcare to promote an environment where mistakes are brought out in the open and analyzed for ways to prevent errors from repeating. Therefore, there is a need for a consensus across the healthcare industry. To transform healthcare from the blame culture to a â€Å"just† culture will require change that extends beyond hospitals to the industry (Ross, 2015). The change has to be unified across all aspects of healthcare. Defining Culture According to Watkins (2013), organizational culture is not well defined. However, Watkins (2013) lists characteristics of organizational culture as: observable consistent behavior patterns, an alignment of purposeShow MoreRelatedThe Relationship Between Organizational Culture And Leadership Essay1423 Words   |  6 PagesBetween Organizational Culture and Leadership Organizational culture is a set of rules and standards; it through its words, relationships and gestures to guide the behavior of its members, and the leadership is to predict the future, to cultivate the behavior of the followers. The relationship between these two concepts is helpful to improve or minimize the productivity of any company (Schein, 1985). The meaning of a good leadership is including an innovative organizational culture. And the establishmentRead MoreMy Leadership As A Leader1237 Words   |  5 PagesReferring to the quote above, I can relate to the first two lines with my knowledge of leadership because I became who I have become because of how I grew up. Being a leader is not just being a leader, it is a whole lot more. You have to have a person to be that leader, to be able to bring people to trust them, and follow them as a leader. The next three lines are strong. To be able to be a leader you have to use yourself completely and be aware of what is around you. That person must be able toRead MoreLeadership Is A Process Of Interaction Between People1433 Words   |  6 PagesIntroduction Over time, theories of leadership have been a long time evolved, so far there are varies of definition of leadership. The most adequate definition that was agreed by this paper is â€Å"leadership is a process of interaction between people; is a behaviour that can influence a man or a group of people† (Xu, 2003, p. 46). In conclusion, leadership is a power that can influence, guide people to achieve the target that they all have. Management style means the leadership practices, Zagorsek, Jaklic Read MoreLeadership And Management Of The Early Years Context1330 Words   |  6 PagesLeadership and management in the early years context. In early years education there has been an increase in government spending and extensive changes through children s centres programmes and Sure Start. This has led to increased pressure and accountability to provide and achieve excellent childcare provision (Lindon and Lindon, 2012). Many within the literature express the view that good leadership is critical to the quality of the provision. 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Examining Causes of School Violence and Solutions to the...

How many times have you or your children been victims of violence or intimidation and how many times have you been left feeling abandoned, demoralized and full of despair because no-one will lift a finger to help. How many times have you seen the offenders caught and let off to continue re-offending in some instances? The truth of the matter is that we are all alone when it comes to dealing with any form of aggressive behavior from children, especially in school. Did you ever wonder why schools have so much violence? But people always want to know what really cause children to fight and argue? It’s really because children take violence into their own hands. Usually the innocent children are the ones involved in the violence. Instead of†¦show more content†¦Since there are so many variables it can be difficult to recognize success or failure (weaver). Secondly, what cause school violence? School violence is in the headlines again with the shootings at Tennessee State U niversity. After hearing news of campus shooting or other violence, students no matter where they go to school – might worry about whether this type of incident could ever happen to them. It is rare that on-campus violence takes place on the scale of what happened at Tennessee State or Virginia Tech. But, why does school violence happen? There is no single reason why students become violent. Some are copying behavior they grew up with, or saw on the streets, or in video games, movies, or TV. Sometimes, people who turn violent are victims of teasing who have hit a limit and feel like they would do anything to make it stop. They may feel isolated and rejected by their peers, or have undergone a break up with a romantic partner. There is one thing experts do agree on through: having access to guns or other weapons makes it easier for some people to lash out against the things or people they do not like. 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A Theological Analysis of a Worship Song

Question: Critical explanation of the theology of worship song? Answer: Introduction In Christ Alone, is a collaborative work by Stuart Townend and Keith Getty. It is song or rather a hymn that was written in the year 2002. According to one of the authors of this song, Stuart Townend, had a unique response of this song from a US soldier who was there at that time in Iraq (Akins 2016). According to the account of that soldier, the promises that were there in the song helped him to survive in the dangerous battlefield in Iraq. The soldiers account also reveals the fact that he used to sing the prayer every day, and each verse of the song helped him to pray every day. According to the soldier, the following lines gave him comfort during the war: What heights of love, what depths of peace, What fears are stilled, when strivings cease! My Comforter, my All in All, Here in the love of Christ I stand. Critical Explanation of the Theology of Worship Song Church worship or the culture of church worship is nothing but a private and a very personal engagement of the Man with God, through the Bible. Although, the Bible is at times very rudimentary for some people and therefore, for such people the primary source of theology is the worship song or the hymn. The worship songs and the hymns also help Man to have a connection with God (Boethius et al. 2014). During the time of early church and even today, the prayer or the worship songs used to reflect believes of Christianity. A closer look at the text of these songs will express the theology of these songs, which are more about the glorification of the incarnate figure of Christ, the hope of returning from death or rather the hope for resurrection and the hope of Christ being the King of all the Kings (Welker 2015). There in the ground His body lay, Light of the world by darkness slain: Then bursting forth in glorious Day Up from the grave He rose again! And He stands in victory Sins curse has lost its grip on me, For I am His and He is mine- Bought with the precious blood of Christ. According to certain critics, the hymns or the worship songs are sang in adoration, which is dramatic in nature, only to accept the supremacy of God. On other hand, there are critics and scholars, who believe that the worship songs or rather the hymns are sung because Christ himself as well as his followers used to sing these songs (D.M.A 2016). According to these scholars, if people read the scriptures of Matthew then they will find the reference of Christ and his followers singing songs (Matthew 26:30). Apart from that, scholars also believe that song and singing was a part of the Israelite tradition and this reference is found in the Book 1 of Chronicles of the Bible, in Chapter 6, line 31 and 32, and in Chapter 16 line 42. Even in Exodus, there is the reference of the Israelites, who at the time of escaping from the Egyptians crossed the Red Sea and sang a song for the Lord (Exod 15). In the book of Colossians, the readers could find Apostle Paul, which state that: Let the word of Christ dwell in you richly; teach and admonish one another in all wisdom; and with gratitude in your hearts sing psalms, hymns, and spiritual songs to God. And whatever you do, in word or deed, do everything in the name of the Lord Jesus, giving thanks to God the Father through him (Col. 3:16-17). Time has changed a lot and along with time things too have changed a lot, now today there is technology, and there are CDs, there is mass media, which includes television and radio and there are many more things, which could pose a challenge to music ministry. Even the background music of the video games could be a challenge for the music ministry. Therefore, hymns have gone through many modifications in the contemporary world and have reached the audience. The Christian artists have made the effort to make the worship song popular among the masses, although the critics and scholars are of the opinion that there are many worship songs, which has not been filtered by the theological review. Therefore, they believe that this is done so that the artists could avoid the theological standards that are there (Carbine and Koster 2015). Therefore, the critics believe that trying to analyze the contemporary lyrics of the hymns will be like trying to hit a moving ball that is always in motion. On the other hand, there are certain critics who believe that there has always been a birth of a new hymn, with new style and with new thoughts and therefore, the analysis of theology has never been easy because the creative progress of the hymns were always dynamic in nature (McKinney 2015). The lyrics or rather the content of the hymn is very important and the lyricist should not only be poetic while writing the lyrics but rather should go deep into the scriptures and should explore the truth about God. It is something that Stuart Townend, the composer of the In Christ Alone believes. The sermons previously used to play a very important role in the life of Christians and with the change of time and many other factors, today the hymns are as important as the sermons (Edsall 2015). Therefore, if the worship songs are written properly and with deep understanding of the scriptures then the people will keep in mind the worship song the same way that they keep in mind the sermons. Conclusion The critics favor In Christ Alone, among all the systematic hymns that are there because it has deep understanding of the scriptures. The worship song centers on the cross and the Christ and presents the story of redemption using the rich imagery that is there. No guilt in life, no fear in death, This is the power of Christ in me; From lifes first cry to final breath, Jesus commands my destiny. No power of hell, no scheme of man, Can ever pluck me from His hand: Till He returns or calls me home, Here in the power if Christ Ill stand. Apart from following the scriptures thoroughly the worship song also follows the Trinity structure as well, according to the scholars and the critics. Every verse starts with the member of the Trinity and along with it; there are statements of worship as well as adoration and the verse ends with a doxology. Although, in this particular poem or in these kinds of hymns and worship songs, one could rarely find the themes of evangelism and eschatology and these themes are not common in these kinds of texts. There is also the use of the English personal pronouns in these kinds of texts, which blurred the understanding of the listeners, and they do not know who should be responsible for an action. References Akins, D. (2016).Song Story: "In Christ Alone". [online] Crosswalk.com. Available at: https://www.crosswalk.com/church/worship/song-story-in-christ-alone-1275127.html [Accessed 29 Jan. 2016]. Boethius, Rand, E., Stewart, H., Tester, S. and Boethius, (2014).Theological tractates. Cambridge, MA: Harvard University Press. Carbine, R. and Koster, H. (2015).The gift of theology. Minneapolis, MN: Fortress Press. D.M.A, E. (2016).Theological Themes in Contemporary Hymnody. [online] Available at: https://biblicalstudies.org.uk/pdf/jbtm/07-2_082.pdf [Accessed 29 Jan. 2016]. Edsall, B. (2015). Literature or Liturgy? Early Christian Hymns and Prayers in their Literary and Liturgical Context in Antiquity. Edited by CLEMENS LEONHARD and HERMUT LOHR.The Journal of Theological Studies, 66(1), pp.430-432. McKinney, C. (2015). A Hermeneutic of Pause(ing): A Considered Responding to Other as "Not-I".Feminist Theology, 23(3), pp.292-303. Reid, G. (2016).Toward an Adventist Theology of Worship. 1st ed. Welker, M. (2015). What makes theology theology?.Theology Today, 72(2), pp.160-169.

The Safety And Hygiene Tourism Essay Example

The Safety And Hygiene Tourism Essay There are three types of jeopardies in a nutrient fabrication procedure: physical, chemical and biological. Foreign objects are the most obvious grounds of a contaminated merchandise and are hence most likely to be reported by production or by consumer ailments. However, they are besides less likely than chemical or biological contaminations to impact big Numberss of people. Biological taint handling the job of biological onslaught, it isassumed that there could be taint of forces, of all open surfaces, and of go arounding air. Because of the current troubles in quickly observing biological agents, cognition of taint might ( although non needfully ) be based on the happening of widespread or unusual illness. This illness could because by taint that had occurred several yearss or hebdomads before. A state of affairs could be besides whereby extended usage of biological agents would necessitate extra safeguards in the operation of all musss. Examples of biological jeopardies are: disease-causing bacteriums, viruses, parasites, casts, barms, and of course happening toxins. Some bacillar bacteriums change into a difficult shelled signifier called a bacterial spore. Spores may last cookery temperatures, freeze, and drying, and they may defy some sanitizing solutions to do nutrient borne unwellness. Some bacteriums make toxicants, besides known as toxins, which can non be destroyed by cooking. A virus is much smaller than the smallest bacteria and needs a life host to do more of it. Parasites besides need populating hosts to reproduce or finish their life rhythms. Examples of parasites are Anisakids, roundworms found in natural or undercooked fish and seafood, and Trichinella spiralis, the tinea found in infested porc or game animate beings. 1.2 Chemical Contamination We will write a custom essay sample on The Safety And Hygiene Tourism specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Safety And Hygiene Tourism specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Safety And Hygiene Tourism specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Chemical taints are responsible for many instances of foodborne unwellness. Contamination can come from assortment of substances found in the establishment.Chemical jeopardies are harmful substances such as pesticides, machine oils, cleansing agents and cleaning solutions, sanitizers, dissolved metals and an inordinate sum of a nutrient additive. 1.2.2 Toxic Metallic elements Some utensils and equipment contain toxic metals that can pollute acidic nutrient. Those metals include: Lead. It is found in pewter, which can be used to do hurlers and other tableware. Copper. It is sometimes found in cooking utensil, such as pots and pans. Zinc. This metal is found in galvanized points, which are coated with it. Some pails, baths, and other points may be galvanized. In acidic nutrient is stored in or prepared with this equipments, the metals can be transferred to the nutrient and do toxic-metal toxic condition. For this ground, merely food-grade utensils and equipment should be used to fix and hive away nutrient. Carbonated-beverage dispensers that are improperly installed can besides make a jeopardy. If carbonated H2O is allowed to flux back into the Cu supply lines, it could leach Cu from the line and pollute the drink. Beverage -dispensing systems should be installed and maintained by professionals who will guarantee that a proper backflow-prevention device is installed. 1.2.3 Foodservice Chemicals Chemicals can pollute nutrient if used nutrient if used or stored falsely. Chemicals such as cleaners, sanitizers, glosss, and machine lubricators can all be hazards. To maintain nutrient safe, follow these guidelines: Shop chemicals off from nutrient and equipment used for nutrient. Keep nutrient in a separate storage country in their original container. Follow makers way when utilizing chemicals. Be careful when utilizing chemicals while nutrient is being prepared. When reassigning a chemical to a new container, label the container with the common name of the chemical. Merely usage lubricators that are made for nutrient equipment s. 1.3 Physical Contamination Physical nutrient taint is when something falls into your nutrient when being manufactured. It can besides happen when natural objects are left in nutrient.For illustration machinery could fall into your nutrient and like castanetss in a fish filet. Rocks, castanetss, finger nails are all classed as physical taint. Physical taint of nutrient occurs when a foreign object mixes with nutrient and becomes either danger for or a nuisance to the consumer. Foreign objects can include castanetss or hair or jewellery or any figure of objects that mixes with the nutrient during the nutrient readying, creative activity or bringing. Physical taint can happen when nutrient is non decently stored. Here are some common physical contaminations: Metallic shaves from tins Basics from cartons Glass from broken visible radiation bulbs Blades from plastic or gum elastic scrapers Fingernails, hair, and patchs Soil Boness Jewelry Fruit cavities Closely inspect the nutrient you receive. Take stairss to do certain no physical contaminations can acquire into it. 1.3.1How can Physical and Biological taint be controlled? Control methods include natural stuff review and specification, seller enfranchisement and letters of warrants, metal sensors, x-ray engineering ( to observe bone fragments ) , and effectual plague control in the installation, preventive equipment care and proper sanitation processs. In add-on, proper care and standardization of sensing equipment is critical. Equally of import is employee instruction, since a important part of points reported in nutrient merchandises are personal effects dropped by employees. Besides of import are appropriate handling of boxing stuff, proper transportation, having and storage patterns every bit good as tamper-proof or tamper-evident packaging. 1.3.2 Storage After nutrient is purchased, take it instantly place and shop it in the proper containers and at the proper temperature. Never store nutrient in metallic containers and neer put meat or other articles that drip on the top shelf of the icebox. All nutrients that require infrigidation must be stored below 40 grades Fahrenheit.Refrigerators must be cleaned and sanitized on a regular basis to forestall the accretion of physical contaminations. Foods should be covered to forestall cross-contamination and soaking up of other nutrient orders. 1.3.3 Preparation and Put Away Most nutrient is contaminated during the readying procedure. Make certain all surfaces are clean and sanitised and do certain that custodies are decently washed, with warm soap and H2O, before managing any food.Never leave nutrient out for more than two hours as micro-organism can multiply quickly as nutrient warms and or cools. Immediately prepare nutrient after you remove it from the icebox. After nutrient is consumed, put it away instantly. Package leftovers in plastic covered containers or labeled plastic bags and instantly topographic point in the icebox or deep-freeze. Become familiar with nutrient storage bounds and flip any nutrient that has exceeded those bounds. 1.3.4 Cleaning and Sanitizing Hot soapy H2O is perfect for cleansing. Wash surfaces with clean, hot, saponaceous H2O to take atoms of nutrient and as many micro-organisms as possible from all surfaces. Rinse with clean, clear, hot H2O. The rinse measure is to farther take micro-organisms and does non interfere with the effectivity of sanitizer.A few simple stairss will guarantee nutrient safety and happy and healthy feeding. 1.5 Decision To set it all in a nutshell, set uping safe nutrient handling patterns increases profitableness, reduces legal liability, and promotes goodwill to clients. An eating constitution that has developed written criterions to guarantee safe nutrient and that follows documented processs to forestall nutrient borne unwellness can utilize the sensible attention defence in instance it is sued for an alleged nutrient poisoning eruption. Question 1B 1.1.1 Introduction of Portable Water PotableA waterA isA H2OA which is suited for imbibing by human being and other animate beings. WaterA may be of course drinkable, as is the instance with pristine springs, or it may necessitate to be treated in order to be safe. In either case, the safety ofA waterA is assessed with trials which look for potentially harmful contaminations. WaterA which is non safe to imbibe can transport diseases and heavy metals. Peoples who consume thisA waterA will go sick, and there is a hazard of decease. Unfortunately, even in countries where theA waterA is known to be insecure, people may imbibe it anyhow, out of despair. The deficiency of potableA waterA is frequently accompanied by other oversights in sanitation, such as unfastened cloacas and limitedA garbageA aggregation. WaterA which is contaminated can be treated to turn it into potableA H2O. BoilingA waterA may non take heavy contaminations, but it can neutralize most bacteriums and viruses which may be present. 1.1.2 Use of Potable Water Drinkable Water. We drink it. We use it to run our dish washers and rinsing machines. We process and manufacture goods with it. We use it to turn our harvests and feed our farm animal. We use it to transport goods from one topographic point to another. We swim in it, boat on it, and fish from it. And every life thing depends on it for endurance. This section takes a expression at all the ways we use H2O and how those utilizations affect H2O quality. Human Consumption of Drinking Water HumanConsumptionof Water. Waterisabsolutelyessentialforsurvival. A personcan survivea monthwithout nutrient, butonlyabout aweek withoutwater. Peoplecan notsurvive inthewateranybetter ; we needto haveclean watertodrink. Clean watercontributestogood wellness ; contaminated watercancauseillnessandevendeath. In order toclean enoughfor human ingestion, waterusuallymust be treated insomeway. Agribusiness utilizations Besides that, the different ways agribusiness utilizations are as below. In fact it s the 2nd largest user of H2O in the U.S. Water backdown: thermoelectric coevals 47 % , irrigation 34 % , public supply 9 % , industrial 6 % , mining 1 % , livestock 1 % , domestic 1 % , commercial uses 1 % . Domiciliary Uses In add-on, the usage of different and disposal of waterusedboth inside andoutsidethe home.Everyday, weallrely onwaterforvarioususesin the locality ofthe insideandout. Harmonizing to theEPA, youuse50gallonsof wateronaverage. This is theway it isdamaged: 65 % = bathroom, 15 % = laundry room, 10 % = kitchen, 10 % = out-of-doorss Industrial Uses Industry, if you include thermoelectric coevals, histories for approximately 53 % of all H2O usage. Thermoelectric coevals 47 % , irrigation 34 % , public supply 9 % , industrial 6 % , mining 1 % , livestock 1 % , domestic 1 % , commercial uses 1 % . But different industries use H2O in different ways. Recreational Uses Some of the most gratifying utilizations of H2O are recreational, but boating is non so great when rubbish turns the lake into an obstruction class. And who wants to waterski on a slipperiness, slimy river? Even more significantly, your wellness is at interest if you swim in H2O full of bacteriums, or you eat fish caught in contaminated Waterss. For many types of water-based diversion, clean H2O is more than desirable, it s perfectly indispensable. Habitat and Environmental Uses Name a living thing, any species, and H2O plays a major function in its life. Plants, invertebrates, birds, fish, amphibious vehicles, reptilians, and mammals all depend on H2O. It is basic for endurance. Many living things besides need it as home ground for portion or all of their lifecycle. Birds nest near it. Beavers build in it. Fish spend their whole lives in it. Merely as H2O is an of import portion of the lifecycle for species, every species is an of import portion of the larger rhythm of the ecosystem. So if H2O is affected in any manner, whether it dries up or becomes polluted, it puts the full balance of the ecosystem at hazard. Types of Drinkable Water These are few types of drinkable H2O which is usefull for us in all ways: PORTABLE WATER STORAGE TANK Portable H2O storage armored combat vehicles can be used in a figure of petitions. If there is a problem in the lasting H2O supply a portable armored combat vehicle can be used as a impermanent solution. For illustration, it can be used as firefighting gear, typically in distant locations or for forest fires plus can besides be used in stray locations where a work cantonment needs to be set up for a retro of clip. WATER PURIFIER Drinkable H2O has contain different types of taint such as chemical and biological contaminations. . Chemical toxins are chemicals that have come with H2O. Biological contaminations in the H2O can be kill by boiling it. But unluckily, boiling H2O has no effect on chemicals which is already in the H2O. However, utilizing a H2O purifier can take both biological and chemical contaminations at the same clip, ensuing in H2O that is clean and safe to be rummy. PORTABLE WATER BOTTLE The convenient H2O bottles are a newfangled of filtered H2O flask. Through this potable H2O flask you can merely even travel anyplace without any job. The portable H2O flask can cut down 99.99 % of contaminations such as cryptosporidium, Giardia, E-coli, and etc. The flask is design for going, exerting, athleticss events, and catastrophes or even can be used at place. The H2O bottle is really excluding and the H2O besides is harmless to be drink. Decision To set it all in a nutshell, H2O is life.Without H2O no world will populate and is really of import in our day-to-day life to remain healty. Besides that drinkable H2O is in assorted type as discuss above and harmless to be drink plus non contagious.Furthermore, drinkable H2O is safe to be drank regardless of age. Furthermore, H2O is a of import beginning for everyone in the universe. 2.0 QUESTION 2 What should the director do about an employee who reports to work with the following symptoms: febrility, coughing, and a sore pharynx? Why is manus rinsing so of import? Question 2A 2.1 Introduction Employees must be encouraged to describe wellness jobs to the director of the constitution before working. If they become sick while working, they must instantly describe their status. There are several cases when foodhandlers must either be restricted from working with or around nutrient or excluded from working within the constitution. Besides that, bacteriums and viruses can do the spread of nutrient borne unwellness from one organic structure to other when one of the employees uses the bathroom. This is called a faecal unwritten path. Many nutrients borne disease eruptions have been associated with the ill workers particularly the employee who worked in the nutrient constitution. 2.2 Managing Employee Illness Condition In that instance The foodhandler has a sore pharynx with a febrility. Restrict the foodhandler from working with or around nutrient. Exclude the foodhandler from the operation if you chiefly function a bad population. The foodhandler has a least one these symptoms: Vomiting Diarrhea Jaundice Exclude the foodhandlers from the operation. Before returning to work, foodhandlers who vomited or had diarrhea must run into one of these demands Have had no symptoms for least 24 hours Have a written release from medical practician Foodhandlers with icterus must hold a written release from a medical practician before they can endorse to work. The foodhandler has been diagnosed with a foodborne unwellness caused by one of these pathogens: Salmonella Typhi Shigella spp. Shiga toxin-producing E.coli Hepatitis A Norovirus Exclude the foodhandler from the operation. Advise the local regulative authorization. Work with the foodhandler s medical practician and or the local regulative authorization to make up ones mind when the individual can travel back to work. Figure 1: Table of managing Employee Illness Beginning: ( Serve Safe, 5th Edition, 2001 ) If a foodhandler must refrigerate medicine while working and it will be stored with nutrient, employees must hive away it inside a covered, leak- cogent evidence container that is clearly labeled. Besides that, any lesions on custodies or weaponries should be covered with a patch. Bandage should be clean and dry and must forestall escape from the lesions. As antecedently mentioned, disposable baseball mitts or finger fingerstalls should be worn over patch on custodies. 2.3 Decision In my position, the employee is encouraged toreport his wellness jobs to the director of the constitution before working ; this is to forestall the status of the employee to go worse and to forestall from impacting others. The nutrient animal trainers must either be restricted from working with or around nutrient or excluded from working within the constitution. Furthermore, as a director the director should be cognizant of the personal hygiene of the staff. Question 2B 2.1 Introduction of Hand Washing Did you know that regular manus lavation is the most of import factor for keeping good wellness? Every homo being comes in contact with sources and bacteriums in their day-to-day life. These harmful micro-organisms are present all around us like on door boss, spigots, light switches, railings, etc. Peoples touch these things while making their everyday work, without believing much about it and with the same custodies touch their face, eyes, nose and sometimes eat nutrient excessively. While executing these Acts of the Apostless, the sources and bacteriums get into the organic structure, doing several diseases. Hence, it is importance for all of us to cognize the importance of manus lavation. 2.2Why is Hand Washing Important? The most of import advantage of manus lavation is that you prevent yourself from acquiring infected by a figure of unsafe complaints. Peoples who are careless about rinsing their custodies are at a higher hazard of catching a cold or grippe. Not rinsing custodies has besides the ability to do GI unwellnesss and besides diarrhea which can distribute to the whole household. It has besides been seen that improper or non rinsing custodies can do pneumonia in old people and in people who are diagnosed with chronic diseases. As non rinsing custodies can impact the wellness of your full household, larning theproper manner of manus lavation is indispensable to remain healthy.Proper manus lavation is the easiest manner to forestall nutrient borne unwellness. 2.3Process of Hand rinsing Though people know the importance of manus lavation, non many know how to make it decently. Hand rinsing does non intend merely running H2O over your thenars. It has to be done really carefully and in item. Along with warm H2O, the most indispensable thing required to rinse your custodies is soap. First, you have to wet your custodies with H2O and so flog your custodies with soap and chaparral exhaustively, with the soap making both the sides of your custodies till the carpus and besides between your fingers. Then, wash off the soap with H2O and chuck it dry with a towel or a tissue paper. Other methods of rinsing custodies when one can non entree soap and H2O is by doing usage of an intoxicant based sanitizer. One has to take a pea sized sanitizer in the thenar and spread it on the full custodies till it dries. Wiping one s custodies with antimicrobic rubs or towelettes are besides a good manner of maintaining one s custodies clean. 2.4 When do we rinse custodies? To forestall the dangers of non rinsing your custodies, it is indispensable for you to cognize when it is highly of import to rinse your custodies. After utilizing the washroom at place or at any public topographic point. After sing a patient at the infirmary. Before every bit good as after eating nutrient. Before and after one starts cooking nutrient, particularly meat, fish and domestic fowl. After altering a babe s nappy. After touching pets or cleaning their fecal matters. Before touching immature babies and kids. Before and after touching injured countries and altering the dressing of a hurt individual. After roll uping and throwing out refuse. After sneezing, coughing and blowing your olfactory organ. 2.5 Decision To set it all in a nutshell, cognizing the importance of rinsing custodies will assist you in avoiding infective diseases. Peoples who work in infirmaries and other wellness sectors have to maintain a rigorous cheque on hygiene and should larn the proper ways of manus lavation. However, one must retrieve that even at place we can acquire infected with diseases due to bacteriums and so it is necessary for you to learn the proper method of manus rinsing to your household, particularly your kids towards healthy life. 3.BIBLIOGRAPHY 3.0 Website Mention Importance of Hand Washing, Retrieved on February 13, 2011 From hypertext transfer protocol: //www.buzzle.com/articles/importance-of-hand-washing.html Invitrogen, Retrieved on February 13, 2011 From hypertext transfer protocol: //www.invitrogen.com/site/us/en/home/References/gibco-cell-culture-basics/biological-contamination.html Biological Contamination, Retrieved on February 13, 2011 From hypertext transfer protocol: //www.kosmix.com/topic/biological_contamination # ixzz1F8VPwvxz Book Reference Serve Safe, 5th Edition, 2001 E-library 1. Emerald Insight Staff ( 1993 ) , 1st ed. , Food Safety Emerald Group Publishing Ltd 2. Sadler, Philip ( 1993 ) , 1st ed. , Types of Contamination Kogan Page Ltd. 3. Coate, Patricia ( 2007 ) , 1st ed. , Safety and Hygiene Emerald Group Publishing Ltd

The Cuban Missle Crisis Essays - Soviet UnionUnited States Relations

The Cuban Missle Crisis Essays - Soviet UnionUnited States Relations The Cuban Missle Crisis The world will never be the same since October of 1962. It is now known as the Cuban Missile Crisis. The U.S. learned that the Soviets were building nuclear missile bases on Cuba because the Soviets wanted to close the missile gap. Even though the Soviet Union promised they would not attempt to place nuclear weapons in Cuba, they put them there anyway in hopes that the U.S. would not find out until it was too late to do anything about it. The ploy almost worked. The nuclear bases were very near completion when a U.S. U-2 spy plane discovered the bases. The world held its breath as these events unfolded before their eyes; If any decision had have been different, it might have led to WW III. That is not a very comforting thought, knowing that we were so close to a nuclear holocaust. Many believe Kennedy made the right decision, I ! stand with that group; Others believe we should have conducted surgical strikes against the bases to show we would not tolerate a threat that close to our own shores. Kennedy was probably cautious about strikes because of the Bay of Pigs invasion which had failed so miserably just a year before. The Bay of Pigs invasion was an attempt by the U.S. to remove Castro from office. We armed and trained about 2000 Cuban exiles for this job. The hope was that a general uprising would begin, and Castro would be removed from office by his own people and not by any United States personnel. What cost the success of the mission was that the U.S. neglected to provide air cover for the troops. Of the 2000 troops, 300 were killed and the rest were taken prisoner. Evidently, Kennedy did not want another Bay of Pigs, so he elected to try a naval! blockade. He must have made the right choice, because we are still here today. An advantage that the U.S.S.R. had if we had not found the missile bases in time, would have been the first strike capability. This does not necessarily mean the ability to strike first, needless to say, any country can do that; It means the ability to strike first and disarm the opponent at the same time. If the U.S.S.R. had active nuclear missile bases in Cuba, many Americans feared that the Soviets could make an attempt take out our air bases without our even realizing it until it was too late. In being so close to the U.S. coast, they could conduct strikes against our B-52 bases virtually undetected by our radar. This would eliminate our ability to strike back at them. Even when we realized they were attacking it would be to late to do anything. With our ability to counter attack gone, the Soviets could dictate whatever policy it wanted to the U.S., and we would have no choice but to accept their terms. If we did not, we would suffer the consequences (Smoke 36). Those consequences could be very harsh and detrimental to our society. A country that has first strike capability knows that it can start a war any time it chooses. On the other hand, a country that knows that they are not capable of first strike, will not be as willing to start a war. This was the problem we had encountered in Cuba. We believed that the placing of Soviet missiles inside of Cuba's borders would give them this first strike ability. In our eyes, that seriously endangered our national security. So we decided that we must either eliminate the threat, or have them withdraw all nuclear materials from their bases in Cuba (36-37). Richard Smoke, the author of Nuclear Arms Control: Understanding the Arms Race, sees the Soviets as a people who tried every option possible to get every advantage that they could. Khrushchev believed that putting nuclear missiles in Cuba was the most expedient way to close the missile gap with the United States. In Smoke's opinion, they were willing to risk WW III in order to obtain first strike capability. As he says, the plan almost worked, but a U.S. U2 spy plane discovered the secret bases

Asda Marketing Plan

To combat this, the report suggests that ASDA looks to change its strategy to focus more on a sustainable supply-chain, potentially one which is focused on UK food and products. While this may lead to higher prices from the retailer, it could improve its image when it comes to sustainable food retailing, and so warrant higher prices to consumers, especially if the introduction of local products develops an emotional attachment for customers. Introduction The following assignment will consider ASDA, considering the external environment in which the business operates as well as its ethical consideration, determining whether the current strategy should be maintained or whether a change is needed, with the assignment then making recommendations. Company Overview ASDA is a UK-based grocery retailers owned by U.S. listed Wal-Mart Stores Inc. ASDA has been part of the UK’s ‘Big 4’ retailers in the UK grocery sector, also compromising of Tesco, Morrison’s and Sainsbury’s, however it recently moved from 3rd from 2nd place on the list, being overtaken by Sainsbury’s after disappointing sales. The latest report from Kantar Worldpanel (2016) put’s ASDA’s market share at 15.3%, behind that of Sainsbury’s after suffering a 4.7% fall in sales, compared with a 0.7% fall in Sainsbury’s, and a 1.6% rise in sales at Tesco. To many UK consumers, ASDA has developed on the back of price competition, with the retailer being heavily focused on being the UK’s best value supermarket. Due of its focus on price, ASDA in the past could have been seen to ignore ethical consideration, with some of the top places seen with premium retailers such as Marks Spencer, who use their premium pricing to better consider the quality/ ethics behind their supply chain. Market Environment However, it is this strategy which has been a downfall for the retailer, especially when put against competition from the expanding ‘discounter’s’, namely Lidl and Aldi (Ruddick, 2014). These retailers have aggressively expanded into the UK market on the back of offering low prices to consumers, with their focus on ‘prime-match’, similar of marketing conducted by ASDA against the other ‘Big 4’[1]. Given this, Aldi managed to record sales growth of 10% over the same period, beating all competition and increasing its market share to 6.2%. At the same time, Aldi also announced that it looks to take its store tally from 450 to 1,000 by 2022; Lidl also announced plans to open 40-50 new stores in the UK each year, noted by Gale (2016). This move in the market has been supported from a new business model and changing consumer habits. Discounters have benefitted from economies of scale, reducing the scale of choice to offer just one option; in tu rn allowing them to increase sales of that product and reduce the production costs. At the same time, these discounters have also expanded on a no-frills approach to stores, moving away from the ‘Superstore’ concept which became popular with Tesco and ASDA. This comes at a time when consumers have also looked to move away from superstores, preferring little-and-often shops to better budget. There also seems to a reduction in customer loyalty as consumers look for the best value. Marketing Situational Analysis Building on the above, a SWOT analysis is shown below; Strengths  ·UK wide presence with 525 stores.  ·Still the UK’s 3rd largest grocery retailer – potential to increase share.Weaknesses  ·Recent marketing seems to have placed it in the ‘discount’ category when it comes to grocery stores – potentially restricting sales of some of its higher-value items. Opportunities  ·Recent improvement in UK economic fundamentals – coupled with rising wages may increase consumer disposable income.  ·Fall in ?GBP has put some spotlight on UK food/ products to escape price rises.Threats  ·Competition remains the biggest threat to ASDA, especially with discounters such as Lidl/ Aldi quickly expanding their store network, as well as expanding their marketing activities, with a focus on value. Ultimately, the analysis is suggesting that the main weakness in marketing lies within this continued focus solely on the price. This has come under pressure given new entrants into the market, with the discounters of Lidl/ Aldi coming into the market with business models which mean they can potentially undercut ASDA on prices. This is the main threat to the business, with ASDA still seeing a fall in sales, even with the recent buoyancy in UK retail sales. However, there are potential opportunities for ASDA to diversify, expanding its marketing to cover issues within sustainability and UK produce; improving the ethics when it comes to food sourcing, and issues such as food security and locality[2]. Objectives In the past, ASDA’S objectives have been focused on customer value, however given an expanding ‘discount’ sector, the retailer is now under more pricing pressure to maintain customers. With this, there is the expectation that the retailer may need to diversify, essentially look to attract more customers back to its stores. The objective for ASDA is to tempt customer’s back into its store; or tempt new customers back. Given continued expansion of Lidl/ Aldi, it could be expected that the new strategy will need to focus more on attracting new customers, be it from retailers such as Sainsbury’s. Strategy Segmentation To support its strategy, ASDA will look to segment the market into different consumers, based on demographics, location, income etc. Given marketing campaigns undertaken by the business, it would appear that ASDA has segmented the market; looking to appeal to those families of lower incomes. Its focus on being the cheapest is indicative of its primary target market. Because of this, the business has become somewhat specialised on this business model, a focus on low-cost, which in turn could impede quality. It has positioned itself in the low-cost end of the market, however given new entrants and intensified competition, is now finding it hard to compete and develop with new competition (Peter, 2011)[3]. The business model helped ASDA over the years of recession given constrained consumer income, however as economic conditions have improved, consumers have essentially traded-up. This has provided support to other retailers such as Sainsbury’s, and Waitrose which position themse lves at the higher end of the market. With this, ASDA may feel that its business is currently positioned to narrow, targeting a consumer base which is shrinking which competition is increasing. There are two ways in which the retailer can broaden its consumer base, either through changes to marketing which will target a new market, or by differentiating the product to appeal to a broader base of consumers, noted in Armstrong et al (2012)[4]. Tactics Action Given the above, the main tactic for ASDA s to re-position itself in the market, remove this constant focus on price and look to focus more on ethical issues such as sustainability, which in turn may suggest quality. To do this, the retailer has a number of actions: ASDA will move to focus on local; putting its focus on supplying more UK produce in-stores, having dedicated aisles in superstores to local producers. The benefit here will not only be from higher sales of these goods, put also of the positive PR which could arise through supporting local farmers, and local communities. This is essentially classed as differentiation; the retailer will be introducing new products to do so. ASDA will also look to introduce convenience aisles into superstores. This will be seen as segmentation,[5] looking to attract a new set of customers to its stores who may have previously left as they prefer to do ‘little-and-often’ shops. This can be marketed by ASDA to target these specific customers. Budget This section will now discuss the budget for such a change in strategy. The main costs to the business will be seen as the marketing. For instance, when it comes to the ‘convenience aisle’, it could be noted that the infrastructure is already there; the stores will simply have to shuffle around stock to create the new aisle. When it comes to introducing the new products, the costs may be more down to developing the local links, with the suppliers themselves bearing the costs associated with producing the goods. Rather than a major financial cost, the introduction of more local products may be more time consuming for ASDA, given that they will need to ensure that the new products are in-keeping with the goals of the business, both in terms of pricing and quality (Ferrell, 2012)[6]. Marketing will be done through all ’traditional’ channels given the mass-market appeal of ASDA and the fierce competition within the UK grocery sector. While this would involve a higher cost than say digital marketing opportunities, it would be hoped that print advertisements and TV commercial will draw more attention, and so inform more customers. However, digital marketing could also be used, especially when it comes to advertisements through social media, and targeted banner ads which can be used online. Control Control remains an important consideration, both in terms of ensuring a level of consistency in the marketing message as well as also monitoring the return on investment (hereafter ROI). When it comes to consistency, while marketing could change to reflect changes in the marketplace, the business must look to maintain its ‘core’ message. For instance, while the focus on new marketing campaigns may be on local produce, the core message remains with the slogan ‘Save Money, Live Better’. Too much of change may lead to current customers becoming detached with the business and its values. Control will also come with ROI. Essentially, all businesses need to ensure that their marketing spend is generating business. New, digital marketing allows businesses to track this, with businesses able to use tools such as Google Analytics to view web traffic etc. (Chaffey, 2012)[7]. Traditional marketing may be harder to manage in terms of ROI, given that it is harder to distinguish how a certain poster/ TV commercial may have driven demand. However, if ASDA move forward with a unified campaign, so changing all marketing to reflect a single message, then the business can understand the potential ROI of the campaign. Recommendation/ Conclusion To conclude, ASDA has in the past focused its marketing plan on price, looking to drive consumption through low prices. This is itself would not be considered ‘ethical consumerism’, given that some of the lower prices products could be viewed as a damage to the environment. However, this strategy has now placed ASDA into a market segment which is seeing more competition, at a time when the size of the market may be slowing, given improving economics in the UK[8]. To combat this, ASDA has an opportunity to diversify its product range into a more ‘premium’ space; be it the expansion of their ‘Extra Special’ range, or through the introduction of more local products and brands (Perreault, 2010)[9]. The focus on UK produce could provide ASDA with a ‘Unique Selling Point’; which could allow the business to justify higher pricing, noted in Fifield (2012)[10]. This may also improve the organisations ethical position as it suggests that ASDA is considering sustainability in its wider supply-chain; given that more food is local, opposed to international, reducing the ‘distance’ of the supply chain, potentially being seen as more environmentally friendly. However, at the same time, the retailer must be wary that any change to its pricing may impact on its core customers. In the end, this may further impact on market share, however this is seen as a potential risk of an opportunity. The recommendation for ASDA is that is moves forward with a change in marketing, highlighting developments in both local sourcing as well as convenience. However, ASDA must look to control this movement, and potentially monitor the opportunity. This could be done through monitoring sales of, as well as monitoring footfall into stores. References Armstrong, G., Kotler, P., Harker, M., Brennan, R. (2012). Marketing: an introduction. Pearson Prentice-Hall, London. Chaffey, D., Ellis-Chadwick, F. (2012). Digital marketing, London, Pearson Higher Ed. Ferrell, O. C., Hartline, M. (2012). Marketing strategy, text and cases, London, Nelson Education. Ferrell, O. C., Fraedrich, J. (2015). Business ethics: Ethical decision making cases, London, Nelson Education. Fifield, P. (2012). Marketing strategy, London, Routledge. Gale. (2016) [Online]. How long will Aldi and Lidl’s onslaught last?, Available at http://www.managementtoday.co.uk/long-will-aldi-lidls-onslaught-last/future-business/article/1386497, Accessed 17.12.2016. Kantar Worldpanel. (2016) [Online]. UK Grocery Market Share, Available at http://www.kantarworldpanel.com/global/grocery-market-share/great-britain, Accessed 17.12.2016. Perreault, W. D. (2010). Essentials of marketing: A marketing strategy planning approach, London, Pearson. Perreault Jr, W., Cannon, J., McCarthy, E. J. (2013). Basic marketing, London, McGraw-Hill Higher Education. Peter, J. P., Donnelly, J. H. (2011). Marketing management: knowledge and skills: text, analysis, cases, plans, London, Pearson. Ruddick, G. (2014) [Online]. It may already be too late for Tesco and Sainsbury’s, the rise of Aldi and Lidl looks unstoppable, Available at http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/10974773/It-may-already-be-too-late-for-Tesco-and-Sainsburys-the-rise-of-Aldi-and-Lidl-looks-unstoppable.html, Accessed 19.12.2016. Wood, S., McCarthy, D. (2014). The UK food retail ‘race for space’and market saturation: A contemporary review. The International Review of Retail, Distribution and Consumer Research, 24(2), 121-144. Asda Marketing Plan To combat this, the report suggests that ASDA looks to change its strategy to focus more on a sustainable supply-chain, potentially one which is focused on UK food and products. While this may lead to higher prices from the retailer, it could improve its image when it comes to sustainable food retailing, and so warrant higher prices to consumers, especially if the introduction of local products develops an emotional attachment for customers. Introduction The following assignment will consider ASDA, considering the external environment in which the business operates as well as its ethical consideration, determining whether the current strategy should be maintained or whether a change is needed, with the assignment then making recommendations. Company Overview ASDA is a UK-based grocery retailers owned by U.S. listed Wal-Mart Stores Inc. ASDA has been part of the UK’s ‘Big 4’ retailers in the UK grocery sector, also compromising of Tesco, Morrison’s and Sainsbury’s, however it recently moved from 3rd from 2nd place on the list, being overtaken by Sainsbury’s after disappointing sales. The latest report from Kantar Worldpanel (2016) put’s ASDA’s market share at 15.3%, behind that of Sainsbury’s after suffering a 4.7% fall in sales, compared with a 0.7% fall in Sainsbury’s, and a 1.6% rise in sales at Tesco. To many UK consumers, ASDA has developed on the back of price competition, with the retailer being heavily focused on being the UK’s best value supermarket. Due of its focus on price, ASDA in the past could have been seen to ignore ethical consideration, with some of the top places seen with premium retailers such as Marks Spencer, who use their premium pricing to better consider the quality/ ethics behind their supply chain. Market Environment However, it is this strategy which has been a downfall for the retailer, especially when put against competition from the expanding ‘discounter’s’, namely Lidl and Aldi (Ruddick, 2014). These retailers have aggressively expanded into the UK market on the back of offering low prices to consumers, with their focus on ‘prime-match’, similar of marketing conducted by ASDA against the other ‘Big 4’[1]. Given this, Aldi managed to record sales growth of 10% over the same period, beating all competition and increasing its market share to 6.2%. At the same time, Aldi also announced that it looks to take its store tally from 450 to 1,000 by 2022; Lidl also announced plans to open 40-50 new stores in the UK each year, noted by Gale (2016). This move in the market has been supported from a new business model and changing consumer habits. Discounters have benefitted from economies of scale, reducing the scale of choice to offer just one option; in tu rn allowing them to increase sales of that product and reduce the production costs. At the same time, these discounters have also expanded on a no-frills approach to stores, moving away from the ‘Superstore’ concept which became popular with Tesco and ASDA. This comes at a time when consumers have also looked to move away from superstores, preferring little-and-often shops to better budget. There also seems to a reduction in customer loyalty as consumers look for the best value. Marketing Situational Analysis Building on the above, a SWOT analysis is shown below; Strengths  ·UK wide presence with 525 stores.  ·Still the UK’s 3rd largest grocery retailer – potential to increase share.Weaknesses  ·Recent marketing seems to have placed it in the ‘discount’ category when it comes to grocery stores – potentially restricting sales of some of its higher-value items. Opportunities  ·Recent improvement in UK economic fundamentals – coupled with rising wages may increase consumer disposable income.  ·Fall in ?GBP has put some spotlight on UK food/ products to escape price rises.Threats  ·Competition remains the biggest threat to ASDA, especially with discounters such as Lidl/ Aldi quickly expanding their store network, as well as expanding their marketing activities, with a focus on value. Ultimately, the analysis is suggesting that the main weakness in marketing lies within this continued focus solely on the price. This has come under pressure given new entrants into the market, with the discounters of Lidl/ Aldi coming into the market with business models which mean they can potentially undercut ASDA on prices. This is the main threat to the business, with ASDA still seeing a fall in sales, even with the recent buoyancy in UK retail sales. However, there are potential opportunities for ASDA to diversify, expanding its marketing to cover issues within sustainability and UK produce; improving the ethics when it comes to food sourcing, and issues such as food security and locality[2]. Objectives In the past, ASDA’S objectives have been focused on customer value, however given an expanding ‘discount’ sector, the retailer is now under more pricing pressure to maintain customers. With this, there is the expectation that the retailer may need to diversify, essentially look to attract more customers back to its stores. The objective for ASDA is to tempt customer’s back into its store; or tempt new customers back. Given continued expansion of Lidl/ Aldi, it could be expected that the new strategy will need to focus more on attracting new customers, be it from retailers such as Sainsbury’s. Strategy Segmentation To support its strategy, ASDA will look to segment the market into different consumers, based on demographics, location, income etc. Given marketing campaigns undertaken by the business, it would appear that ASDA has segmented the market; looking to appeal to those families of lower incomes. Its focus on being the cheapest is indicative of its primary target market. Because of this, the business has become somewhat specialised on this business model, a focus on low-cost, which in turn could impede quality. It has positioned itself in the low-cost end of the market, however given new entrants and intensified competition, is now finding it hard to compete and develop with new competition (Peter, 2011)[3]. The business model helped ASDA over the years of recession given constrained consumer income, however as economic conditions have improved, consumers have essentially traded-up. This has provided support to other retailers such as Sainsbury’s, and Waitrose which position themse lves at the higher end of the market. With this, ASDA may feel that its business is currently positioned to narrow, targeting a consumer base which is shrinking which competition is increasing. There are two ways in which the retailer can broaden its consumer base, either through changes to marketing which will target a new market, or by differentiating the product to appeal to a broader base of consumers, noted in Armstrong et al (2012)[4]. Tactics Action Given the above, the main tactic for ASDA s to re-position itself in the market, remove this constant focus on price and look to focus more on ethical issues such as sustainability, which in turn may suggest quality. To do this, the retailer has a number of actions: ASDA will move to focus on local; putting its focus on supplying more UK produce in-stores, having dedicated aisles in superstores to local producers. The benefit here will not only be from higher sales of these goods, put also of the positive PR which could arise through supporting local farmers, and local communities. This is essentially classed as differentiation; the retailer will be introducing new products to do so. ASDA will also look to introduce convenience aisles into superstores. This will be seen as segmentation,[5] looking to attract a new set of customers to its stores who may have previously left as they prefer to do ‘little-and-often’ shops. This can be marketed by ASDA to target these specific customers. Budget This section will now discuss the budget for such a change in strategy. The main costs to the business will be seen as the marketing. For instance, when it comes to the ‘convenience aisle’, it could be noted that the infrastructure is already there; the stores will simply have to shuffle around stock to create the new aisle. When it comes to introducing the new products, the costs may be more down to developing the local links, with the suppliers themselves bearing the costs associated with producing the goods. Rather than a major financial cost, the introduction of more local products may be more time consuming for ASDA, given that they will need to ensure that the new products are in-keeping with the goals of the business, both in terms of pricing and quality (Ferrell, 2012)[6]. Marketing will be done through all ’traditional’ channels given the mass-market appeal of ASDA and the fierce competition within the UK grocery sector. While this would involve a higher cost than say digital marketing opportunities, it would be hoped that print advertisements and TV commercial will draw more attention, and so inform more customers. However, digital marketing could also be used, especially when it comes to advertisements through social media, and targeted banner ads which can be used online. Control Control remains an important consideration, both in terms of ensuring a level of consistency in the marketing message as well as also monitoring the return on investment (hereafter ROI). When it comes to consistency, while marketing could change to reflect changes in the marketplace, the business must look to maintain its ‘core’ message. For instance, while the focus on new marketing campaigns may be on local produce, the core message remains with the slogan ‘Save Money, Live Better’. Too much of change may lead to current customers becoming detached with the business and its values. Control will also come with ROI. Essentially, all businesses need to ensure that their marketing spend is generating business. New, digital marketing allows businesses to track this, with businesses able to use tools such as Google Analytics to view web traffic etc. (Chaffey, 2012)[7]. Traditional marketing may be harder to manage in terms of ROI, given that it is harder to distinguish how a certain poster/ TV commercial may have driven demand. However, if ASDA move forward with a unified campaign, so changing all marketing to reflect a single message, then the business can understand the potential ROI of the campaign. Recommendation/ Conclusion To conclude, ASDA has in the past focused its marketing plan on price, looking to drive consumption through low prices. This is itself would not be considered ‘ethical consumerism’, given that some of the lower prices products could be viewed as a damage to the environment. However, this strategy has now placed ASDA into a market segment which is seeing more competition, at a time when the size of the market may be slowing, given improving economics in the UK[8]. To combat this, ASDA has an opportunity to diversify its product range into a more ‘premium’ space; be it the expansion of their ‘Extra Special’ range, or through the introduction of more local products and brands (Perreault, 2010)[9]. The focus on UK produce could provide ASDA with a ‘Unique Selling Point’; which could allow the business to justify higher pricing, noted in Fifield (2012)[10]. This may also improve the organisations ethical position as it suggests that ASDA is considering sustainability in its wider supply-chain; given that more food is local, opposed to international, reducing the ‘distance’ of the supply chain, potentially being seen as more environmentally friendly. However, at the same time, the retailer must be wary that any change to its pricing may impact on its core customers. In the end, this may further impact on market share, however this is seen as a potential risk of an opportunity. The recommendation for ASDA is that is moves forward with a change in marketing, highlighting developments in both local sourcing as well as convenience. However, ASDA must look to control this movement, and potentially monitor the opportunity. This could be done through monitoring sales of, as well as monitoring footfall into stores. References Armstrong, G., Kotler, P., Harker, M., Brennan, R. (2012). Marketing: an introduction. Pearson Prentice-Hall, London. Chaffey, D., Ellis-Chadwick, F. (2012). Digital marketing, London, Pearson Higher Ed. Ferrell, O. C., Hartline, M. (2012). Marketing strategy, text and cases, London, Nelson Education. Ferrell, O. C., Fraedrich, J. (2015). Business ethics: Ethical decision making cases, London, Nelson Education. Fifield, P. (2012). Marketing strategy, London, Routledge. Gale. (2016) [Online]. How long will Aldi and Lidl’s onslaught last?, Available at http://www.managementtoday.co.uk/long-will-aldi-lidls-onslaught-last/future-business/article/1386497, Accessed 17.12.2016. Kantar Worldpanel. (2016) [Online]. UK Grocery Market Share, Available at http://www.kantarworldpanel.com/global/grocery-market-share/great-britain, Accessed 17.12.2016. Perreault, W. D. (2010). Essentials of marketing: A marketing strategy planning approach, London, Pearson. Perreault Jr, W., Cannon, J., McCarthy, E. J. (2013). Basic marketing, London, McGraw-Hill Higher Education. Peter, J. P., Donnelly, J. H. (2011). Marketing management: knowledge and skills: text, analysis, cases, plans, London, Pearson. Ruddick, G. (2014) [Online]. It may already be too late for Tesco and Sainsbury’s, the rise of Aldi and Lidl looks unstoppable, Available at http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/10974773/It-may-already-be-too-late-for-Tesco-and-Sainsburys-the-rise-of-Aldi-and-Lidl-looks-unstoppable.html, Accessed 19.12.2016. Wood, S., McCarthy, D. (2014). The UK food retail ‘race for space’and market saturation: A contemporary review. The International Review of Retail, Distribution and Consumer Research, 24(2), 121-144.

Critical Reading and Writing in Developing Skills Personal Statement - 6

Critical Reading and Writing in Developing Skills - Personal Statement Example I realized that part of the learning process is the acknowledgment of mistakes and the ability to reflect on the progress of my writing process. Through time, I gained the needed confidence in writing and revising essays, according to detailed instructions, until these comply with the needed requirements. From the time I wrote my first essay, which detailed my worst reading experience, I am relieved that I would never feel embarrassed, nor inept, in exhibiting advanced reading and writing skills. The progress was evident from the lesser mistakes noted by peers and in more positive comments that were noted. I realized the value of proofreading, of developing my vocabulary through the constant reading of diverse discourses, and infrequently seeking the needed support and assistance from the writing center. The course was instrumental in making the journey to a more skilled reader and writer a rewarding and successful endeavor.  I realized that part of the learning process is the ackn owledgment of mistakes and the ability to reflect on the progress of my writing process. Through time, I gained the needed confidence in writing and revising essays, according to detailed instructions, until these comply with the needed requirements.                  

Changing role of women in society Assignment Example | Topics and Well Written Essays - 1250 words

Changing role of women in society - Assignment Example Therefore, it is well noted that the role of women has changed a lot since the 1860s based on the efforts of the women with respect to economic, cultural and societal factors. To give an insight of the changing role of women in the society, the author of Little Women, Louisa May Alcott clearly represents the life of women during the 19th Century. It is from her assumptions that the gains, which women have achieved since 1860s can be well depicted. Based on the story composed by Alcott, the novel revolves around the conflicts that emerged between the domestic duties of the women and the need for them to have their own personal growth attributed to the various abilities they possessed. In the cases presented of the four sisters, the character Amy was faced with the challenge of being a dutiful woman and also a professional artist (Alcott 22). This certainly shows that the boundary that was set for the women in the society during the early 19th Century was surpassed. The role and the status of women have gradually changed since the efforts that were set up to change the attitudes that were labelled against them in the society. The most dramatic consequences that were brought about by the industrial revolution in the late 1800s have propelled many economic changes that address the role of women currently in the society (Begun 33). The industrial revolution sparked a lot of changes ever since its inception especially towards the aspects of work and salaries that the women were entitled to in their workplaces. The separation of the domestic duties of the women and their workplace paved ways for women to compete with men for job opportunities. Of course, this did not suit the liking of the men, but there was nothing they could do since times were changing. It is quite obvious that the role of women with regards to employment has faced a number of changes. Women are now entitled to employment

Religious Wars Essay -- history

Religious Wars Religion has played a key role in wars and death. Religion is the basis of belief for humans, it is a belief that there is a higher being that watches over us guiding us, a belief that there is life after death and if we follow these beliefs we shall enter heaven the most beautiful place. However religion has also played a role in wars, religious conflicts in Ireland (Protestants and Catholics). Israelis and Arabs (Holy Land) and the Holy Crusades of the eleventh century (recapturing the Holy Land). In Israel Jews and Arabs have been in conflict for hundreds of years because they both share religious grounds in Israel. Since the founding of Israel in 1948 there has been continuous conflict between Israel and Arab states. This conflict has been marked by six bloody wars. On both sides, religion has again and again brought the peace process to the brink of annihilation. The first spark between the two sides started in Hebron, the site of the tombs of patriarchs, building sacred to both Jews and Arabs. Early in 1994 Baruch Goldstein, a religious Jew, opened fire and killed thirty nine Arabs while at prayer. In response to the Hebron killings, two Arab suicide bombers blew up Jewish buses in northern and central Israel. Fifteen died and seventy were injured (Peres 1995 p.177-178). There are still wars going on today, Israel against Palestine The Crusades were medieval military expeditions undertaken by European Christians to recapture the Holy Land from the Muslims (Collins new English Dictionary 1997). The word crusade is taken from the Latin word crux (cross) this is a reference to the biblical injunction that Christians carry their cross. Crusaders wore a red cloth that was sewn on their tunics to show that they took on the cross and were soldiers of Christ (Runciman, Steven, A history of the Crusades, 3 vols 1951-1954; Rep 1987). The causes of the crusades were many and complex but religion was the main factor. It was regarded as justifiable war, because it was fought to recapture the places sacred to Christians. Charlemagne he made his wars of aggression definitely religious wars. All the world of north-western Europe, which is now Great Britain, France, Germany, Denmark, and Norway and Sweden, was in the ninth century an arena of bitter conflict between the old faith and the new. Nations were converted to Christianity by the... ... will stop the religious conflicts is to dream, for as long as humans have walked the earth and believed in a higher being. Conflicts have come from everywhere; people try to convert others the Black Robes in New France (Canada) who tried to convert the Algonquians from Animalism, Indians and Black Robes died because of that. Religious conflicts have been everywhere and they are still around if only we could learn that difference is good, to learn together and to work together. In conclusion I am not an atheist I just feel that humans feel to strongly about that higher being which we have never seen before, but are so willing to kill and die for it. References Collins, 1997, New English Dictionary Collier & Son. P. F. 1913 History of Nations vol.12. Ireland-Scotland Peres, Shimon. 1995. The New Middle East. New York: Henry Holt and Company Wells, H.G. 1949. The Outline of History .1. U.S.A: Doubleday & Company Wells, H.G. 1925. The Outline of History vol.3. Fourth Edition Revised. U.S.A: Review of Reviews Company Washington Post.1998 Washington Post Internet: www.washingtonpost.com Runciman, Steven. 1951-1954 Rep; 1987 A History of The Crusades 3 vols

Midsummer Night’s Dream Essay

Love is defined as an intense feeling of deep affection. In Shakespeare’s A Midsummer Night’s Dream love is tossed around significantly. For example, one day a young person may find themselves in love with one person and then wake up only to love someone else. It is supposedly done by magic. Magic and love inconstancy are the biggest themes expressed in the play. Love is toyed with by magic making it some supernatural power at the control of the mischievous fairies. The inconstancy of love shown through several sets of young lovers is the most powerful theme making the play a kindhearted comedy rather than a solid love story. The course of true love never did run smooth. † (Shakespeare 8) One of the young lovers, Lysander, sums up the whole theme of the play that love can never run its course without obstacles. Lysander falls in love with a young girl named Hermia who is loved by Demetrius. As if this love triangle isn’t enough, there is another girl named Helena who loves Demetrius and was previously engaged to him. Of course this couldn’t be it! Hermia’s father Egeus has sworn to make her a nun or even kill her if she doesn’t marry, in his eyes, the glorious Demetrius. This whole love pentagon is the epitome of the theme of love inconstancy. There is no option that would make everybody happy! Magic interferes making it an utterly baffling tale within the tale of loves inconstancy. Another problem involving love in the play is that of the soon to be wedded Theseus and Hippolyta. â€Å"Hippolyta, I wooed thee with my sword, and won thy love doing thee injuries; but I will wed thee in another key, with pomp, with triumph, and with reveling. † Hippolyta was a former Amazon and had her people conquered by Theseus. This reflects how Hippolyta truly feels about her engagement with Theseus, as she most likely opposes Theseus’s belief that love can be obtained by power. It is not truly known how Hippolyta feels toward the whole thing, as she has yet to come out and say anything; however, the reader gets the idea she isn’t nearly as thrilled as Theseus. The final set of lovers who find themselves in a typical husband and wife dispute. Oberon and Titania, king and queen of the fairies. They originally are in a meaningless quarrel over some little fairy, and Oberon is angered. Oberon calls for one of his fairies, Puck, to place a spell on Titania so that she falls in love with the first thing she sees. Quite the set up for the disaster! It ends up turning out better than Oberon could have ever hoped as Titania falls in love with a worthless peasant, Nick Bottom, who is funny enough dressed as an ass. Magic has once again turned love into something supernatural(for supernatural beings). â€Å"My Oberon what visions have I seen! Methought I was enamored of an ass. How came these things to pass? O, how mine eyes do loathe his visage now! †(Shakespeare 64) After Oberon eventually has the spell removed, Titania awakens only to realize that she has no idea what she was thinking and now is disgusted by him. These sets of lovers all had a role in the main theme of the inconstancy of love. The endings of all their problems are very much expected, as this aids the lightheartedness of the play rather than an unexpected moving love story. Magic ties it all together making love something controllable, and quite fun to mess with at that. Whether it be through the love pentagon of the five crazy Athenians, the powerful Theseus and his disconsolate, disapproving queen Hippolyta, or the problematic fairy rulers, Shakespeare does an excellent job using the theme of the inconstancy of love.

The Status Of The United States - 1138 Words

An ascribed status is the social status that a person is assigned at birth. Thus, the position is neither earned nor chosen. Rodriguez and Guzman argue that race in the U.S. is understood as an ascribed status because a person is assigned a race at birth -- you cannot choose or earn your race. Additionally, race in the United States is unchangeable. This is even true for when a person goes to different countries. For example, even though a person might be considered white in one country, if he or she is considered black in America, to America, they will always be black. Furthermore, Rodriguez and Guzman wrote that the way race is understood in America disallows or ignores more contextual definitions of race. The ascribed status race has in America means that what is believed to be in your blood when you are born is what you will be for the rest of your life. 3. How is race in Puerto Rico, similar or different from the U.S.? 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